|
Brown |
Brown is the color of the earth. It is a warm color that stimulates the appetite. It's associated with dependability, security, resilience. It creates a feeling of sadness, isolation, loneliness. |
You may use it as a background that conveys warmth and wholesomeness. Brown is not used that often in logos. When it is, it tends to represent utility. It is often used by coffee and chocolate companies in their packaging. |
|
Red |
Red, the color of fire and blood. It is an intense color. It is associated with meanings of passion, desire, sexuality, lust, danger, action, drama, joy, stress, radiance. |
Red is excellent in promoting energy drinks, games, cars, items related to sports and high physical activity. You may use this as an accent color to stimulate people to make quick decisions. It is often used to evoke erotic feelings. |
|
Yellow |
Yellow is the brightest color of the visible spectrum. It is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. |
You may use yellow color in marketing advertisements aimed at children. Too much yellow can cause anxiety, nervousness, apprehension, agitation. It can confrontation particularly in people who are already stressed. |
