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Blue |
Blue is the color of the sea and sky. It is often associated with depth and stability. It symbolizes loyalty, trust, confidence, truth, wisdom, intelligence, faith, and heavens. |
You may use blue to promote services and products related to air, sky, and cleanliness. Also, you may use blue in your branding. This will help people associate the brand with a quality, reliable,, and safe product. |
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Brown |
Brown is the color of the earth. It is a warm color that stimulates the appetite. It's associated with dependability, security, resilience. It creates a feeling of sadness, isolation, loneliness. |
You may use it as a background that conveys warmth and wholesomeness. Brown is not used that often in logos. When it is, it tends to represent utility. It is often used by coffee and chocolate companies in their packaging. |
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Gray |
The color gray is a timeless and practical color. It is often associated with loss or depression. It is the color of conformity. It is cool, neutral, detached, and balanced color. |
You may use gray color for headers, font colors, graphics, even products to appeal to a mass audience. You may use it if you have a serious brand and you want to communicate the stability and authority of a corporate institution. |
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Yellow |
Yellow is the brightest color of the visible spectrum. It is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. |
You may use yellow color in marketing advertisements aimed at children. Too much yellow can cause anxiety, nervousness, apprehension, agitation. It can confrontation particularly in people who are already stressed. |
