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Black |
Black is the color of mystery. It's required of all other colors to have depth and variation of hue. It is associated with power, fear, death, strength, authority, seriousness. |
Black color provokes deep-seated sadness and distress. It is powerful and symbolizes class, elegance, and wealth. It fits in almost any design. In interior design, black can make a room appear to shrink in size. |
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Blue |
Blue is the color of the sea and sky. It is often associated with depth and stability. It symbolizes loyalty, trust, confidence, truth, wisdom, intelligence, faith, and heavens. |
You may use blue to promote services and products related to air, sky, and cleanliness. Also, you may use blue in your branding. This will help people associate the brand with a quality, reliable,, and safe product. |
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Brown |
Brown is the color of the earth. It is a warm color that stimulates the appetite. It's associated with dependability, security, resilience. It creates a feeling of sadness, isolation, loneliness. |
You may use it as a background that conveys warmth and wholesomeness. Brown is not used that often in logos. When it is, it tends to represent utility. It is often used by coffee and chocolate companies in their packaging. |
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Green |
Green is the color of nature and health. It represents growth, nature, fertility, and safety. It is also linked with finances, banking, money, ambition, jealousy, and wall street. |
The green color is often used to state safety in the advertising of drugs and medical products. It is the color related with to nature and energy. It is also an excellent choice if you plan to promote an organic product. |
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Red |
Red, the color of fire and blood. It is an intense color. It is associated with meanings of passion, desire, sexuality, lust, danger, action, drama, joy, stress, radiance. |
Red is excellent in promoting energy drinks, games, cars, items related to sports and high physical activity. You may use this as an accent color to stimulate people to make quick decisions. It is often used to evoke erotic feelings. |
