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Black |
Black is the color of mystery. It's required of all other colors to have depth and variation of hue. It is associated with power, fear, death, strength, authority, seriousness. |
Black color provokes deep-seated sadness and distress. It is powerful and symbolizes class, elegance, and wealth. It fits in almost any design. In interior design, black can make a room appear to shrink in size. |
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Brown |
Brown is the color of the earth. It is a warm color that stimulates the appetite. It's associated with dependability, security, resilience. It creates a feeling of sadness, isolation, loneliness. |
You may use it as a background that conveys warmth and wholesomeness. Brown is not used that often in logos. When it is, it tends to represent utility. It is often used by coffee and chocolate companies in their packaging. |
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Gray |
The color gray is a timeless and practical color. It is often associated with loss or depression. It is the color of conformity. It is cool, neutral, detached, and balanced color. |
You may use gray color for headers, font colors, graphics, even products to appeal to a mass audience. You may use it if you have a serious brand and you want to communicate the stability and authority of a corporate institution. |
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Green |
Green is the color of nature and health. It represents growth, nature, fertility, and safety. It is also linked with finances, banking, money, ambition, jealousy, and wall street. |
The green color is often used to state safety in the advertising of drugs and medical products. It is the color related with to nature and energy. It is also an excellent choice if you plan to promote an organic product. |
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Red |
Red, the color of fire and blood. It is an intense color. It is associated with meanings of passion, desire, sexuality, lust, danger, action, drama, joy, stress, radiance. |
Red is excellent in promoting energy drinks, games, cars, items related to sports and high physical activity. You may use this as an accent color to stimulate people to make quick decisions. It is often used to evoke erotic feelings. |
