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Black |
Black is the color of mystery. It's required of all other colors to have depth and variation of hue. It is associated with power, fear, death, strength, authority, seriousness. |
Black color provokes deep-seated sadness and distress. It is powerful and symbolizes class, elegance, and wealth. It fits in almost any design. In interior design, black can make a room appear to shrink in size. |
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Gray |
The color gray is a timeless and practical color. It is often associated with loss or depression. It is the color of conformity. It is cool, neutral, detached, and balanced color. |
You may use gray color for headers, font colors, graphics, even products to appeal to a mass audience. You may use it if you have a serious brand and you want to communicate the stability and authority of a corporate institution. |
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Orange |
Orange is a combination of red and yellow. It's the color of freedom, adventure. It represents the rising sun, the dawn of a new day, or a fresh chapter of life when something new can happen. |
You may use orange color to illustrate something tropical, funny. It is appealing to young people. Orange color draws attention, like traffic signs and advertising. It is very effective for promoting food products, toys. |
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Purple |
Purple color combines the stability of blue and the energy of red. It can symbolize mystery, magic, luxury, and power. The color connects with royalty, nobility, and prestige. |
You may use purple on websites and products that target children and women. The lavender color will suggest memories and nostalgia. This is perfect for business selling memorabilia, handcrafted items, old lace, antiques. |
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Red |
Red, the color of fire and blood. It is an intense color. It is associated with meanings of passion, desire, sexuality, lust, danger, action, drama, joy, stress, radiance. |
Red is excellent in promoting energy drinks, games, cars, items related to sports and high physical activity. You may use this as an accent color to stimulate people to make quick decisions. It is often used to evoke erotic feelings. |
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White |
White is the symbol of purity and flawless perfection. The color represents goodness, innocence, and new beginnings. The energy of white is considered to be cleansing and purifying. |
You may use white color as a background color on websites. The color white is also associated with low-fat foods, dairy products, non-profit organizations. It is a reassuring color that helps to create order and ability. |
