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Gray |
The color gray is a timeless and practical color. It is often associated with loss or depression. It is the color of conformity. It is cool, neutral, detached, and balanced color. |
You may use gray color for headers, font colors, graphics, even products to appeal to a mass audience. You may use it if you have a serious brand and you want to communicate the stability and authority of a corporate institution. |
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Orange |
Orange is a combination of red and yellow. It's the color of freedom, adventure. It represents the rising sun, the dawn of a new day, or a fresh chapter of life when something new can happen. |
You may use orange color to illustrate something tropical, funny. It is appealing to young people. Orange color draws attention, like traffic signs and advertising. It is very effective for promoting food products, toys. |
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Purple |
Purple color combines the stability of blue and the energy of red. It can symbolize mystery, magic, luxury, and power. The color connects with royalty, nobility, and prestige. |
You may use purple on websites and products that target children and women. The lavender color will suggest memories and nostalgia. This is perfect for business selling memorabilia, handcrafted items, old lace, antiques. |
