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Black |
Black is the color of mystery. It's required of all other colors to have depth and variation of hue. It is associated with power, fear, death, strength, authority, seriousness. |
Black color provokes deep-seated sadness and distress. It is powerful and symbolizes class, elegance, and wealth. It fits in almost any design. In interior design, black can make a room appear to shrink in size. |
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Cyan |
Cyan is a tint of blue that is found in the spectrum of green and blue. It highlights the development related to green and the relaxation of blue. It transmits the energy from yellow. |
Cyan is a valuable mineral. It is suggesting creativity and self-expression. You may use it for the brand in design, coaching, jewelry, and creative brands. It is also believed to have a negative impact on our sleep. |
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Orange |
Orange is a combination of red and yellow. It's the color of freedom, adventure. It represents the rising sun, the dawn of a new day, or a fresh chapter of life when something new can happen. |
You may use orange color to illustrate something tropical, funny. It is appealing to young people. Orange color draws attention, like traffic signs and advertising. It is very effective for promoting food products, toys. |
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Red |
Red, the color of fire and blood. It is an intense color. It is associated with meanings of passion, desire, sexuality, lust, danger, action, drama, joy, stress, radiance. |
Red is excellent in promoting energy drinks, games, cars, items related to sports and high physical activity. You may use this as an accent color to stimulate people to make quick decisions. It is often used to evoke erotic feelings. |
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Yellow |
Yellow is the brightest color of the visible spectrum. It is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. |
You may use yellow color in marketing advertisements aimed at children. Too much yellow can cause anxiety, nervousness, apprehension, agitation. It can confrontation particularly in people who are already stressed. |
