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Blue |
Blue is the color of the sea and sky. It is often associated with depth and stability. It symbolizes loyalty, trust, confidence, truth, wisdom, intelligence, faith, and heavens. |
You may use blue to promote services and products related to air, sky, and cleanliness. Also, you may use blue in your branding. This will help people associate the brand with a quality, reliable,, and safe product. |
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Pink |
Pink represents friendship, affection, harmony, inner peace, and approachability. It is the power and passion of red color softened with the openness, purity, and completeness of white. |
You may use a pink color in beauty and in a derogatory fashion. Pink color communicates playfulness, while light pink is used to communicate tenderness. Many products targeted toward a feminine audience use pink. |
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Purple |
Purple color combines the stability of blue and the energy of red. It can symbolize mystery, magic, luxury, and power. The color connects with royalty, nobility, and prestige. |
You may use purple on websites and products that target children and women. The lavender color will suggest memories and nostalgia. This is perfect for business selling memorabilia, handcrafted items, old lace, antiques. |
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Yellow |
Yellow is the brightest color of the visible spectrum. It is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. |
You may use yellow color in marketing advertisements aimed at children. Too much yellow can cause anxiety, nervousness, apprehension, agitation. It can confrontation particularly in people who are already stressed. |
