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Blue |
Blue is the color of the sea and sky. It is often associated with depth and stability. It symbolizes loyalty, trust, confidence, truth, wisdom, intelligence, faith, and heavens. |
You may use blue to promote services and products related to air, sky, and cleanliness. Also, you may use blue in your branding. This will help people associate the brand with a quality, reliable,, and safe product. |
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Orange |
Orange is a combination of red and yellow. It's the color of freedom, adventure. It represents the rising sun, the dawn of a new day, or a fresh chapter of life when something new can happen. |
You may use orange color to illustrate something tropical, funny. It is appealing to young people. Orange color draws attention, like traffic signs and advertising. It is very effective for promoting food products, toys. |
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Pink |
Pink represents friendship, affection, harmony, inner peace, and approachability. It is the power and passion of red color softened with the openness, purity, and completeness of white. |
You may use a pink color in beauty and in a derogatory fashion. Pink color communicates playfulness, while light pink is used to communicate tenderness. Many products targeted toward a feminine audience use pink. |
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Yellow |
Yellow is the brightest color of the visible spectrum. It is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. |
You may use yellow color in marketing advertisements aimed at children. Too much yellow can cause anxiety, nervousness, apprehension, agitation. It can confrontation particularly in people who are already stressed. |
